Data and Targeting

Every one of our 800+ sites sits within a single data management platform (DMP), fed by semantic contextual technology that helps us form a granular understanding of what users are consuming. This market-leading DMP technology, powered by first party data from our 26.4m user-base as well as third party data where additive, lends us the ability to offer highly targeted, optimised and efficiently delivered campaigns, whatever your objectives.

Insight Planning

Telling you things you didn’t know about your business

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User Targeting

A granular understanding of what users are consuming

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Content Targeting

Ensuring optimum audience engagement

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Optimisation

Delivering on your and your clients' expectations

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