Every 1XL site sits within a single data management platform (DMP) fed by semantic contextual technology that helps us form a granular understanding of what users are consuming. Greater understanding of our audience means greater targeting efficiency; allowing us to draw users toward the right brands, resulting in a higher campaign performance. Through collecting detailed data on our audience’s online behaviour, this market-leading DMP technology helps us to optimise campaigns, expand inventory, retarget users for conversion purposes and build audiences tailored to the campaign’s objectives.
Our DMP is not only powered by first party data from our 26.4m user-base but also uses valuable third party data drawn from 111.4m unique browsers in the UK. This allows us to build an audience from over 2000 different categories, guaranteeing optimised and efficiently delivered campaigns, whatever your objectives.
We are committed to connecting brands with their desired audience through analysing users' online behaviours and interests across the UK. The following insights reveal the number of our users which fall into some of the top-line targeting categories.