When snow hits the UK, readers across the country turned to their trusted local media title for information, pictures and updates. From finding out about local school closures to travel updates on roads and public transport, local media becomes the place to turn for insight when the weather turns bad. During the Beast from the East in February and March 2018 we saw visits increase across our portfolio as users came to our sites and social accounts to get local insight and news.

 

Traffic increased by 30%

versus usual week day for the days of the snow.