1XL’s cooperative is composed entirely of established blue-chip publishers, ranging in size, scale and locations all united by a commitment to quality journalism, serving local communities and delivering for advertisers.
For the first time the 1XL collaboration gives advertisers and their agencies the ability to scale their campaigns through ‘mass localisation.’ This is a monumental step forward for local media publishers. JPI Media is delighted to be partners in helping to deliver this.
What’s more, advertising in local news brands continues to fund much needed high quality journalism across the UK. We hope that ad agencies and national advertisers will better recognise the value we provide and will agree that local news brands are worth standing up for.
liffe Group’s focus has always been on providing communities with a depth of good quality trusted journalism that focuses on their interests and needs.
GET IN TOUCH
AD OPS ENQUIRY