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1XL reaches over half of the UK adult online population every month. With a deduplicated monthly reach of 30.4 million uniques in the UK and Ireland (Comscore June 2021), our digital audience gives us the scale to act nationally and the insights to target locally. Every 1XL site sits within a single data management platform (DMP) fed by semantic contextual technology, deterministic survey insights and purchase intent data from our search verticals, all of which allows us to draw users toward the right brands, in a way that ensures their data remains safe and secure.
INTELLIGENT DATA COLLECTION
We are committed to helping clients and their agencies think geographically about digital media planning and execution, and simplifying ad localisation across multiple geographies – we call it mass localisation. Accordingly, we are also experts in geo-demographic analysis and planning insight with an extensive array of tools that assist in driving footfall for businesses. Given the chance, we can probably tell you things you didn’t know about your business or client from this perspective.
All 1XL sites are equipped with industry leading contextual targeting capability. This helps ensure your ad will be placed in the most suitable and natural environment possible, reaching users in a mindset where they are most likely to engage with your message. Alongside being able to target outside of the conventional verticals, content targeting provides media transparency: it allows you to know the inventory you’re buying by permitting you to choose content specific impressions within our inventory.
Audience Panel Data
We collate granular, deterministic data for campaign targeting through our always on audience surveys. Whether it’s utilising the data from our current surveys (including demographic, business, travel, retail and property panels), or working with us to run bespoke surveys tailored to your campaigns, this method of targeting is an excellent way of ensuring we can identify even the most niche target audience at scale.
Purchase Intent Data
We harness purchase intent data from the dedicated property and motor verticals embedded within our titles. Through monitoring their search interaction and navigation of each vertical, we can not only identify users in the market for a car or home, but can target them based on the brands that they’ve shown interest in – perfect for advertisers within these sectors.
The 1XL audience reflects the UK as a whole, and as such allows us to run targeted campaigns across almost all demographics and consumer sets.
With over 2,200 pre-built audience segments we can guarantee optimised and efficiently delivered campaigns, whatever your objectives. The following insights reveal our scale against some of our top-line targeting categories:
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