CASE STUDY
Fareshare
The challenge
To grow volunteer numbers throughout their 21 distribution hubs.
To drive awareness, consideration and traffic to the FareSharevolunteering portal.
Across the geo-locations of each distribution hub.
Reach and engage with their 5 key target audiences of retirees, students, female professionals aged 50+, middle aged women and unemployed males aged 30-40.
The solution
Utilising the expertise of our data and marketing teams we drew up detailed catchment plans for each of FareShare’s 21 distribution hubs based on footprint planning and transport data from each area.
Taking the primary postcodes from each of the 21 catchment plans we then matched the locations to our portfolio to identify the highest indexing sites for each of these areas.
Catchment Planning
1.
Demographic analysis based on client input/CRM data
2.
PinPoint Planning to identify catchment areas and relevant postcodes
3.
Match to relevant 1XL titles in the defined area
4.
Layer on additional audience targeting ifdesired