CASE STUDY

Volkswagen Dealerships

The challenge

Highly localised level with scalable support to run across every one of VW’s dealerships.

Maximise engage with users known to be within the vicinity of a VW dealership using Geographical targeting. To minimise inventory wastage.

KPI where to drive footfall and create uplift for each dealership. and create uplift for, and consideration of, test drives and vehicle sales for each specific dealer.

The solution

Creation of a detailed Geo targeted map of 1XL tittles in our portfolio plotted against each VW dealership across the UK, drawing on the expertise of our marketing and data teams.

Utilisation of CA CI purchase intent data and retail footprint planning to identify down to the postcode sectors of both the primary and secondary catchment areas surrounding each dealer.

Ensuring minimal inventory wastage alongside premium placements against the most contextually and geographically relevant titles.

VW sought to utilise the 1XL portfolio and the locally relevant titles within it.

Catchment Planning

U

1.

Demographic analysis based on client input/CRM data

2.

PinPoint Planning to identify catchment areas and relevant postcodes

3.

Match to relevant 1XL titles in the defined area

4.

Layer on additional  audience targeting  ifdesired