Promote the launch of numerous fleet vehicles including CH-R, Corolla, and RAV4 to known B2B audiences.

Reach Toyota’s key fleet target audiences which consisted of, SME’s and key c-suites with decision making and buying powers over commercial vehicles and company transport, and/or audiences with the authority to approve and purchase their own company vehicle.

Utilising deterministic business survey data in order to accurately identify users known to hold c-suite and decision making positions within small to medium sized enterprises.

Tailored Surveys enabled us to granularly define our business audiences in terms of company size, turnover, industry, job role and sector.

Filters were applied to understand these users who had decision making powers within commercial and fleet vehicle transport specifically. Creating a highly targeted campaign that engages with the most relevant users.