CASE STUDY
Smart Energy UK
The challenge
Increase brand awareness within businesses known to have exportable products or services throughout the UK.
Assisting businesses with sales growth into international markets and to convey the work and changes they have initiated in order to provide more scalable and easily accessible services for export businesses.
To creating consideration for a complex offering, UKEF solicited convey their key brand messages to local business audiences within their key target regions.
The solution
Creation of two bespoke content article written by our specialist business journalists designed to clearly convey the key services UKEF provides whilst highlighting the significant benefits.
Both articles were supported with inread video content, and optimisation was carried out across each format in order to reach the set campaign performance benchmarks.
Ensuring maximum engagement with relevant user’s, with the use of traffic driver and video formats placedin premium placements targeting the contextually relevant business content environments.
Utilised data harnessed from our business audience surveys to identify users known to hold senior positions and/or financial and trading roles within industry sectors with a high propensity for international export.
