CASE STUDY
Aviva Community Fund
The challenge
Increase awareness of the Community Fund competition and the support Aviva provides to local communities
To utilise 1XL’s portfolio of locally trusted news brands to engage with their target audience, with the aim of shifting current brand perceptions and improving overall brand affinity.
The solution
Drive user engagement and encourage competition votes.
Utilised the unique social card format that harnesses content from the approved Aviva social posts to highlighting each project.
Enabled the client to promote a wide variety of brand messages with no added creative cost.
Charity Volunteers and Employees
