AUDIENCE
1XL reaches over half of the UK adult online population every month. With a deduplicated monthly reach of 26.4 million uniques in the UK and Ireland (Comscore February 2019) our digital audience gives us the scale to act nationally and the insights to target locally.
The 1XL audience reflects the UK as a whole, and as such allows us to run targeted campaigns across most demographics and consumer sets.
Our audiences trust the content they read on our sites and that trust transfers to our advertisers.
Mums
5.5 million
Travellers
7.9 million
Sport
10.5 million
Home Owners
10.7 million
Motor
11.1 million
SMEs
5 million
Finance
12.3 million
Entertainment
2.5 million
Foodies
11.2 million
Shoppers
11.5 million
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